.png){kind=small}
First Step: Understanding your PPC needs
Making clear what we do
1. Audit
Make a baseline
We'll deeply examine the listings' title, photos, descriptions, back-end keywords, and any EBC. We'll then check for SEO effectiveness and Amazon indexing.
We'll then assess PPC campaigns for keyword efficiency, ad spending, and performance to better understand the advertising and sales history.
3. Campaigns
+ Budgeting
Researched and Wisely funded
campaigns
Utilizing Cerebro and Brand Analytics, we'll develop targeted Sponsored campaigns, carefully managing budgets to optimize ROI and prevent overspending. Our weekly bid optimization on maximizing high-performing keywords and reducing costs for optimal ACoS. This streamlined approach ensures impactful PPC campaign management.
2. Research
Deep & Thorough Research
Our strategy focuses on detailed keyword research to identify sales-boosting opportunities and ineffective keywords, alongside a thorough analysis of your competition to uncover strategic advantages for your product.
We'll refine our focus to enhance marketing effectiveness, leveraging advanced tools such as Helium10 and JungleScout for our research.
4. Monitoring & PPC reporting
Keeping a close-eye
During this phase, we'll track the ranking of our top keywords from the Keyword Masterlist, focusing on those with high search volume and relevancy. We'll provide weekly PPC performance reports detailing spend, revenue, ACoS, ROAS, cost per click, impressions, clicks, click-through rate, orders, and conversion rate. Additionally, monthly reports on PPC results and performance will be delivered, outlining the next steps and action plans based on the analyzed PPC data.